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Afternoon of sun and ice cream at Redrow Tamworth's free event

8th August 2024
Midlands playmaking event

Redrow Tamworth hosted a special event to encourage children to play outside more this summer and embrace the nature on their doorstep.

Redrow Midlands hosted its ‘playmaking’ event on Saturday 3rd August at its Amington Garden Village development, offering free ice cream and games for visitors.

The event was held in response to our annual community play report, which revealed that 73% of grandparents and 70% of parents in the Midlands think children are continuing to spend less time outside than they did growing up.

The survey of 2,000 UK adults including grandparents and parents of 4-17-year-olds revealed that 35% of parents across the region admit their child can't play outdoors independently because there aren't safe routes for them to walk or cycle. Instead, parents and grandparents say their children and grandchildren are mainly watching TV (72%) and playing video games (54%).

Free ‘explorer packs*’ were also handed out on the day and are still available at the development for a limited time during the summer holidays as part of a nationwide initiative to get children outdoors with their friends and family.

We are looking to create a better way to live for children, the explorer packs include mini magnifying glasses, flower seeds, mini bug catcher nets, bug stickers, crayons and seeded paper to grow your own plants at home.

Elaine Cartwright, Sales Director for Redrow Midlands, said: “We were delighted to host this wonderful outdoor event at Amington Garden Village."

“Here at Redrow Midlands, all of our developments are thoughtfully designed to be as play-friendly as possible, with wider streets and cul-de-sacs. Green spaces and playgrounds on site really make our developments the ideal place for children to grow, learn and explore."

“A number of free explorer packs are still available for children in Tamworth, with the aim of encouraging them to explore the wonderful nature on their doorstep. With limited numbers available, we’d encourage anyone interested to be quick to avoid disappointment. Just pop into the development and pick up your free pack!”

Placemaking and the concept of play is a key priority at of our developments, with designated open spaces, play-on-the-way spaces and multi-functional green corridors to encourage resident interaction and promote a better way to live.

Amington Garden Village offers a choice of two, three and four-bedroom properties. These sought-after homes are part of our award-winning Heritage Collection and located just three miles from Tamworth’s town centre.

The development provides a rural setting with excellent commuter links, including easy reach of the A5, M42 and M6 Toll. 

For more information about Amington Garden Village, please visit our Midlands page.

*The explorer packs will be available subject to availability and while stocks last

Media Contacts
WPR
Public Relations
WPR, 30 - 40, Calthorpe Rd, Birmingham B15 1TS
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